Hi Talent Acquisition Team,
I hope things are
going Great at your End!!!
My background makes me
a qualified professional with more than 10 years of experience in 'Global
Strategic Marketing'. Presently, I am associated with Software Assurance, LLC
as Director Marketing - Handling the Strategic Brand Development of Web &
Mobile Apps and Testing Services. Along with this I am going to launch new
Corporate Training & US IT Staffing Services. In my last Organization IntelliTrade Technologies I was designated as
Chief Marketing Officer and was Globally known by key players Professionals
Globally in the Trading/Finance Domain handling various Launches of Products
like Stock & Commodity Exchange Suites (Similar to NSE, BSE), Broker
Trading Applications and Order Matching Engine.
My qualifications
include MBA (International Business &
Marketing) from FIIB, New Delhi & extensive IT experience from NIIT of Software
Engineering & E-Commerce from
ZAP Infotech. Besides this I am a J -1 US Visa Applicant
sponsored by DatamanUSA, LLC to Denver Colorado.
Here are my KRA's.
1. Promotion and
Branding: Defining and Building the Value Proposition for the Business
Services and Launching the Corporate Training & US IT Staffing.
2. Customer Relationship
Management: Building sustained CRM campaigns and communications, drive
Customer advocacy including customer Testimonials, Case Studies, References,
etc.
3. Marketing
Strategy: Formulating the Business Plans and Market Segmentation which
involves Customer Targeting and Tracking, projecting Technology trends,
Research Methodologies adopted gathering & analyzing Competitive
Intelligence.
4. Marketing
Enablement: Creating content and managing Positioning in Website, creating
Sales kits including Case Studies, Whitepapers, Presentations, Blogs, Articles,
Newsletters, Marketing Collaterals, etc.
5. Events and Forums: Using various
communication Media (Webinars, Websites, Newsletters, Event participation,
Analyst Meets, Public Relations etc.) This involve Lead qualification, content
development and management, helping organize/front-end participation in
International Events and Content generation.
6. Digital Marketing
Campaigns: Creating campaigns leveraging digital media channels like
Twitter, Blogs, Linked IN, You Tube etc.
7. Marketing
Communications: Both External and Internal, Corporate Newsletters.
8. Achieving measurable goals for each, Working in the Core
Strategic Team, Reports to the CEO.
9. Thought Leadership
& Management: Driving thought leadership activities eg. Speaking Opportunities
on behalf of the Mgmt. Team, Contribution to Newsletter, Technical Papers &
Case Studies, Collateral Designing (Introduced Knowledge Information Document,
Revamped - Brochures, Corporate & Product Presentations, Flyers,
Newsletters, Standard Formats of MoM, Timesheets, Interview Panel Questions).
10. Change Management: Introduced CRM,
Synergy Identification within the diversified conglomerate and taking
initiatives at group level to harness them in the best possible way across
group. I also rationalize the Marketing Budgets and Cost allocations for the
campaigns. It also included the including overall SEO and Social Media
Strategy, Competition, Cost/Benefit/Risk Analysis, Resource Planning and System
Process Designing. Planning Marketing Department Budgets and make hiring
decisions. Grooming up the young talent and giving Strategic inputs to drive
Company's goals of profitability and Brand Management.
11. Previously worked
for the Financial and Strategical Analysis for the Inorganic/Organic Growth,
possible Acquisitions, Joint Ventures Equity Valuation. I do have handled
the Human Resource and Operations
·
Current CTC: 9.25 in Hand
·
Notice Period: 1 Month (Negotiable)
·
Total Experience: 10 Years 3 Months
·
MBA: International Marketing &
Business
·
Passport Details: G 7594144 -
Validity 2018
·
Date of Birth: October 7th, 1977
Key Skills: Strategic
Marketing, Product & Business Launch, Brand Management, Business
Planning, Market Research, Collateral Designing, Online Marketing,
Digital Marketing, SEO/SEM basic knowledge, Corporate Communications, ATL
BTL Activities, MARCOM Strategies, Proposal Writing & Event
Management.
Shall the opportunity
given to exhibit my skills and learning’s I will be highly obliged. I Look
forward to hear from you and will appreciate a close response.
Thanks
Ritesh Saxena
Director Marketing,
Cell +91 965-453-1765
Skype: ritesh.saxena777
E-mail: titanritesh@gmail.com
LinkedIn Profile: in.linkedin.com/in/saxenaritesh
Skype: ritesh.saxena777
E-mail: titanritesh@gmail.com
LinkedIn Profile: in.linkedin.com/in/saxenaritesh
Thanks for the comments.
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