How to make a Mobile App Product – Big, Bigger and Biggest!

New products torrent the app store marketplace each day. Entrepreneurs are rolling out new ideas and new stuff. Billions of dollars are invested yearly to develop and launch new feature-rich products. But did you know that only one in 10 will prove triumphant? And even fewer will enjoy a long shelf life.

That’s the cold reality. But you can greatly enhance your chances for business success if your “new and improved” product shares a series of few important qualities. Ask yourself these questions before going public with your “revolutionary” or “must have” product or service. The sizzle won’t last if it doesn’t stand up to this test.

Does it have unique features or the USP’s? You can’t roll out the “same-old, same-old.” Your product has got to have a look n feel with a great user experience, that’ll make the shopper sit up and take notice.

Does it have mass appeal? In other words, is it something that is social, try to make it social.

Is it multi-functional? Think like your competitor. If you come out with a product that has just one function, your competitor can steal your thunder – and your sales – with a similar product that offers more functions.

Does it unravel a problem? Think of something that’s troublesome and invent a solution. If your product doesn’t solve a quandary, you’ve got a potential problem – customers aren’t as likely to install it.

Have you identified target markets and users? Be clear on what mobile and wearable platforms you want to develop your product, roll out the revenue model too.

Can you easily explain how it works? There has to be an easy-to-understand elucidation of how and why your product works. Get your elevator pitch deck and business plan ready. You only grab people for a couple of seconds – so you have to please, appeal and seize the Investor. Add reports from Google Analytics, Flurry, Localytics, Mixpanel, Preemptive.

Is there a product presentation and a demo ready? Before-and-after spots – showing easily noticeable differences after beta-launch and testing, get a more professional look short video also prepared for App stores.

Have you started marketing in advance? Don't make the mistake of starting your marketing plan once your app is developed. Successful apps are promoted way before they even hit the app store. Divide your marketing plan into three phases: pre-launch campaign, launch campaign and post-launch campaign.

Release the App, Capture Metrics, Upgrade your app with improvements and new features.

Resume: Ritesh Saxena - Open for Hire! 13+ years into Global Strategic & Brand Management + Digital Marketing

RITESH SAXENA

Product & Marketing Evangelist

Co-Founder & CEO Choice N Cheers

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Cell: +91 965-453-1765                                                                                      E-Mail ID: titanritesh@gmail.com

LinkedIn Profile: linkedin.com/in/saxenaritesh                                                     Twitter: @RiteshSaxena777

Location: K – 4, Leela Homes, Vaishali, Ghaziabad       

                                                            

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Aspire to pursue Brand, Product Management & Digital Marketing with a Global IT Organization

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* Strategic Marketing * Brand Management * Digital Marketing * Marketing Automation * 

* Product & Service Launch * Market Research * Event Management * LinkedIn Optimization *

* Collateral Designing * MARCOM * Change Management *

ð  A stupendous communicator with excellent interpersonal skills with more than 13 years of comprehensive experience in US & UK markets and success in handling strategic marketing & possess leadership experience.

ð  Co-founded Choice N Cheers and serving as CEO. Established and directed Choice N Cheers product vision, team and marketing strategy. Direct board, manage budget, and mitigate risks. Engagements involve product and market research, technology, strategy refinement, business planning, team building, and capitalization.

ð  A sound "Product Geek” with track record creating successful user experiences online, within mobile apps. I bring a unique blend of marketing strategy, design, and technical capabilities while specializing in managing programme and product teams with expertise in the consumer web/mobile/IoT space.

ð  Experience in new services and products launch in the target markets through new strategies, digital marketing campaigns, branding, ATL & BTL activities and collateral development. Developed MARCOM Strategies via Marketing Collateral designed: electronic brochures, presentations, case-studies, whitepapers & videos. Executing content marketing via articles, bogs, press releases, and social media postings.

ð  Established and executed marketing automation via tools like Salesforce, Hubspot, Google Analytics, Hootsuite, Leadfeeder, Zoominfo, MailChimp, Seachman.

ð  Formulate business plans, campaign plans, forecasts and budgeting to grow ROI, customer-base and brand awareness through Online and Integrated Marketing efforts via Digital Marketing, handling company accounts of Facebook, LinkedIn, Twitter and Youtube.  

STRATEGIC MARKETING & BUSINESS ANALYSIS

ð  New products and services launch globally & business planning.

ð  Designing the marketing collateral & recommend promotional strategies.

ð  Business planning & market research to launch new services & product ideas.

ð  Adapt to multi-disciplinary jobs, technical write–ups, blogs, webinars, and videos.

ð  Competition reports, analysis, promotion, proposal writing, bidding & presentations.

ð  Ability to follow up through with the projects & campaigns from the inception to completion.

ð  Responsible for the website updates, PR activities, media relations – corporate communications.

ð  Campaigns, (ASO/SEO/SEM & Manage Accounts - Facebook, LinkedIn, Twitter & Blogs advertising.

ð  E-Marketing & On-line Marketing, Work with management team to promote customer successes & ROI.

MANAGEMENT

v  Managing and assigning tasks to team and checking health of each department.

v  Dexterously managing and maintaining the marketing campaigns & promotions globally.

v  Administering various activities regarding investment, operations and financial management.

MARKETING COMMUNICATION & CONTENT MARKETING

ð  Market/Competition Research & Business Planning:

ü  Carry out market research on the industry trends, competitions research on products & advice the management with recommendations on existing services.

ð  Content Repository & Knowledge Management:

ü  Marketing Collaterals: Conceptualization and production of marketing materials like eBrochures, presentations, flyers, catalogues newsletters, website banners, promotional emails, landing pages, and print material (banners, standees, and posters etc.).

ü  Videos: Conceptualization, story boarding & production of corporate & promotional videos, training videos with help of video animators.

ü  Knowledge Repository: Conceptualization & creation of whitepapers, case studies, infographics, presentations, blogs, articles, press releases, social media & LinkedIn influencer posts, etc.

ð  Corporate & Internal Communication:

ü  Maintain & Administer Corporate Content: News, press releases and ensure the same is spread over all marketing channels - website, social media and internal communication channels. managing enterprise & internal communication through enterprise social network portal and other relevant channels. Communication with vendors and agencies for corporate requirements. 

ð  Events / Workshops / Seminars

ü  Active participation in corporate events, seminars, workshops to spread company's presence. Participated in: Silicon India conference and NASSCOM events

ð  Administer & Manage company’s Association Memberships/Subscriptions/ Certifications:

ü  Silicon India, NASSCOM, ISO Certification, Microsoft Membership, Channel Partner Program.

ð  Cross Functional Team Coordination: Work as POC along with Co-ordination with sales, development, design, QA, HR team for content repository & promotion related activities. Complete ownership of product management activities from conceptualization to deployment.

DIGITAL MARKETING / ONLINE PRODUCT MANAGEMENT (WEBSITES, PORTAL & MOBILE APPS)

Methods Used	Activities & Effects
SEO/SEM Activities: Collaborate with SEM Team to monetize the Website Traffic & for Lead Generation.	Keyword Research, Content Optimization	Navigation / UI Optimization, Location based promotion,  Other Off-Page Activities	Increased Visitor Base through Organic Traffic for respective websites in their target markets / locations.
Email Marketing: For Brand Awareness & Lead Generation.                                                  Tools: Salesforce, Mail Merge	Conceptualization / Content Finalization	Design with Collaboration with Designers & Developers, Ensuring Broadcasting & Delivery, Tracking & Reports	Increased Traffic for respective websites, Brand Awareness, generated Leads for sales team (web projects, training admissions, registrations & sign-ups)
Social Media Marketing: Managed Company Profiles in various Social Media Platforms	Facebook, Twitter, Pinterest, YouTube, Vimeo, Google+, SlideShare and others.		Enhanced Referral Traffic for respective websites, Brand Awareness
Content Marketing: Collaborate with Content Writers & SEO team to spread content across various web properties.	Blogs Promotion (Wordpress, Blogger, Tumblr), Article Promotion, Press Release, Document Sharing (SlideShare, Scribd etc.), Video Promotion, Infographics etc.		Collectively Delivered 100+ Articles, Blogs, PRs for respective projects for creating strong presence across web
Online Advertising & Campaign Management: For Brand Awareness & Lead Generation	Paid Campaigns (Google AdWords, Facebook Advertising), Online Classified Ads, Banner Promotion, etc.		Increased Visitor Base for respective websites, generated leads (website & mobile apps projects, training registrations)
Online Surveys & Contests:                                                     Tool: SurveyMonkey	Conducted Online Surveys for Pre & Post Product Launch, Customer Feedback. Target Audience: International Clients, Working Professionals, College & Company Representatives		Helped in making required changes in marketing strategy, product & service offerings to make customers happy.
Web & Social Media Analytics:                           Tools: Google Analytics, Facebook Analytics, LinkedIn Analytics	Tracking and Analysis of Website, Social Media Traffic & User Behavior using Web Analytics Tools.		Helped to take required changes in web promotion strategy to enhance the results.

PAST EMPLOYMENT RECITAL

Since April November ’12 till August 2015 with Software Assurance, LLC as Director Marketing

Revamped the Company’s Branding altogether making it visible on global platforms through online and digital marketing & branding efforts. I contributed strategic inputs to revitalize business set up, enabling it to succeed and exceed performance benchmarks in the backdrop of globally competitive business scenario. The outcome has been a steady rate of success, maximizing business performance, enhancing profit levels and team satisfaction, driving growth and productivity.

The role included the leadership of marketing programs, digital and inbound marketing, product positioning and launch management, insights and marketing research, advertising, media, leads channels and promotional campaigns as well as technical marketing, all designed to reach customer, business and ecosystem customers to drive demand, preference and purchase intent for SPA’s products and solutions.

Since April ’10 to October ’12 LTech India Group (IntelliTrade Technologies & LTech India Software) as Chief Marketing Officer & Global Marketing Manager

I introduced the Products in the target markets through new campaigns, new business plans, strategies, promotion programs, ATL & BTL activities. Developed MARCOM strategy and interfacing with the vendors & partners through marketing collateral – brochure designing, presentation, case studies, whitepapers & articles.

Established and executed Marketing and sales and operations directives for direct marketing. I developed strategic marketing plans, promotional plans, forecasts and budgets to grow revenue, customer-base and brand awareness through online and integrated marketing efforts rationalizing marketing budgets. It also included the including overall social media strategy, competition, cost/benefit/risk analysis & system process designing.

I had formulated business development plans including lead generation activities via bidding, SEO, mass-mailing, official Facebook, LinkedIn, Twitter profiles, and blogs; finally integrating them with CRM. I adopted innovative approach towards new technologies/territories for increasing the business via new LinkedIn strategies.

Since Jan ’08 to March ‘10 with DatamanUSA LLC, Marketing Manager

I joined as Business Development Manager & through a series of promotions rose to the level of Marketing Manager. I handled the entire Marketing & Promoted Services like US IT Staffing & Launched the Business Line in India. I possessed leadership experience across a wide range of IT functions including: Marketing, Sales, Planning, Vendor and Team Management. The Company sponsored me J1 US Visa to Denver, Colorado for 3 Years (rejected by US Embassy).

Majorly handled and initiated Client Communications - Devised the Strategy of becoming a "Preferred IT Vendor" to Fortune 1000 Companies by getting into their "Supplier Diversity Program". I fetched some Big Deals and Clients Boeing, Lockheed Martin, Sallie Mae, Sungard, Citigroup etc. Along with these I was handling the QA of State and Federal IT Staffing Requirement Candidates submission and worked on the 8(a) SBA Program exclusively and the Marketing the Product RMS (Recruitment Management Software) with President and CIO - DatamanUSA LLC.

Nov ’06 to Dec ’07 with Telecommand Software & Services as Business Manager for US

I was responsible for identifying new Clients & Marketing the Software Solutions - Security, Consultancy & Services package offered by Telecommand, California in U.S.

I devised Strategies of hosting Seminars and Inviting Government Officials on a Particular Tech Topic and it resulted in effective Business Results. Mailing Officials and taking Appointments along with prospective Tele calling. Designed the marketing collateral, web content writing and updated..

Since Jan ’03 to Nov’ 06 with Prosix Softron Pvt. Ltd., Lucknow as Deputy Marketing Manager

Responsible for marketing the Software packages offered by Prosix Softron, which includes North India, Identified new Clients (Domestic & International), collaboration with MNC’ (Oracle, Microsoft & Tech labs).

I handled Finance, Government, Infrastructure, Housing & World Bank Domains across North India and W. Bengal. 

I cracked some big deals and the customers implemented solutions through customized software development, rapid customizable software products. I handled Marketing and Sales of the following Products:- TRACS - Treasury Accounting System, DOLFINS - Financial Accounting System, INVENT 1.0 - Software for Inventory Control & RECOVER 2000 - Loan Accounting System.

THE HIGHLIGHTS

ü  Pioneered JV with LTech India & IntelliSoft Technologies, Awarded with two appraisal in same year.

ü  J1 – US VISA sponsored by DatamanUSA LLC to Denver, Colorado – US

ü  Received Appreciation & Bonus from President DatamanUSA LLC outstanding performance. “One Man Army”

ü  Head Cultural Group and the Member of Placement Cell in PGDBM, was sent to Hyderabad.

ü  Won the Limca Best General Knowledge Student Award at School Level.

SCHOLASTIC BACKGROUND

ü  MBA (International Marketing & Business) from FIIB, New Delhi 2001–03

ü  B.Sc., from Christian College, Lucknow – 2000

ü  ISC from Christ Church College, Lucknow – 1997

ü  ICSE from Christ Church College, Lucknow – 1995

INFORMATION TECHNOLOGY

ü  Software Engineering from NIIT

ü  E-Commerce from ZAP INFOTECH

LANGUAGES

ü  English (Full proficiency)

ü  Hindi (Full proficiency)

ü  German (Limited knowledge)

PERSONAL DOSSIER 

Date of Birth:                October 07, 1977

Hobbies:                       Resilience, motivation & promptness in Meeting deadlines & commitments;

Ardent listener of Jagjit Singh Ghazals

Marital Status:              Wife - Snigdhaa Ritesh Working as News Anchor in Doordarshan (New Delhi)

Awards & Recognition: J1 – US VISA sponsored by DatamanUSA LLC to Denver, Colorado - US

Master of Ceremonies and Anchoring" for cross-cultural Client events

References: To be provided on request

Date:

Place: Noida                                                                            

(RITESH SAXENA)