Advertise FREE & Connect your Bars, Pubs, BrewPub, Clubs, Grill, Lounge to new visitors by leveraging @ChoiceNCheers Web Mobile Apps

Web App: www.choicencheers.com 

Android App: http://bit.ly/292hCFa

• Connect your bars, pubs, lounges, to new visitors by leveraging Choice N Cheers platform!
• We will pitch them your Happy Hours, Deals, Discounts, Special Events and Promotional Offers!
• Choice N Cheers help your business grow significantly as it only targets the Bars and Pubs attendees!
• Build your bar brand and get sustained customer loyalty with increased ROI from new and the old customers.
• We will help you advertise your Bar’s attractive deals, discounts, events, happy hours; On our web and mobile apps.

Customer Acquisition Strategies for Startups

Customer Acquisition – it’s easy to waste a lot of money in the wrong channels, especially ones where you go hand-in-hand with the big firms and can easily be outspent. As a startup, the majority of your time should be spent on customer acquisition and product development – the things that will move you forward. “Startup growth happens in spurts. Initially, growth is usually slow.

 

Cold emailing? SEO? Content Marketing? but at this point you’re just shooting in the dark. What works initially might not work later on, and what doesn’t work now might be worth revisiting in the future.

1. Establish your Goals
2. You create a process / system to work within
3. Then you fill it with strategy / ideas to align with your goals,
4. Lastly, you’ll break those down into specific tactics to execute…

1. Define your Ideal Customer - Prospect and Analyse your user and user markets.
2. Define your Goals = S.M.A.R.T. Goals may be monetary, user count, or activity based goals.
3. Define your Acquisition Funnel = Running multiple landing pages and you’re sending traffic to them from SEO, content marketing and paid acquisition, funnel to be measured individually
4. Know your Metrics = Start implementing Campaigns, you’ll know fairly know whether something is worth pursuing or not
5. Track everything from day one = Most Startups don’t begin this process early enough, and they pay for it later, start to build the history as early as possible. The best customer acquisition plans have measurement strategies organized in advance.
6. Reverse engineer your Growth = Look for bottlenecks in your metrics: is your visitor to trial rate low? Is your churn rate high? Do you need to drive traffic?
7. Create your growth ideas list = Prioritize your plans
8. Execute your plan = By using the following (some more) strategies

• Using Big Content to Generate Buzz
• Focusing on Long Tail Keywords
• Tools usage and Analytics
• Engaging in Forum Marketing
• Tracking and Reacting to Competitor Mentions
• Developing Online Partnerships
• Networking
• Reviving Old Customers

How to make a Mobile App Product – Big, Bigger and Biggest!

New products torrent the app store marketplace each day. Entrepreneurs are rolling out new ideas and new stuff. Billions of dollars are invested yearly to develop and launch new feature-rich products. But did you know that only one in 10 will prove triumphant? And even fewer will enjoy a long shelf life.

That’s the cold reality. But you can greatly enhance your chances for business success if your “new and improved” product shares a series of few important qualities. Ask yourself these questions before going public with your “revolutionary” or “must have” product or service. The sizzle won’t last if it doesn’t stand up to this test.

Does it have unique features or the USP’s? You can’t roll out the “same-old, same-old.” Your product has got to have a look n feel with a great user experience, that’ll make the shopper sit up and take notice.

Does it have mass appeal? In other words, is it something that is social, try to make it social.

Is it multi-functional? Think like your competitor. If you come out with a product that has just one function, your competitor can steal your thunder – and your sales – with a similar product that offers more functions.

Does it unravel a problem? Think of something that’s troublesome and invent a solution. If your product doesn’t solve a quandary, you’ve got a potential problem – customers aren’t as likely to install it.

Have you identified target markets and users? Be clear on what mobile and wearable platforms you want to develop your product, roll out the revenue model too.

Can you easily explain how it works? There has to be an easy-to-understand elucidation of how and why your product works. Get your elevator pitch deck and business plan ready. You only grab people for a couple of seconds – so you have to please, appeal and seize the Investor. Add reports from Google Analytics, Flurry, Localytics, Mixpanel, Preemptive.

Is there a product presentation and a demo ready? Before-and-after spots – showing easily noticeable differences after beta-launch and testing, get a more professional look short video also prepared for App stores.

Have you started marketing in advance? Don't make the mistake of starting your marketing plan once your app is developed. Successful apps are promoted way before they even hit the app store. Divide your marketing plan into three phases: pre-launch campaign, launch campaign and post-launch campaign.

Release the App, Capture Metrics, Upgrade your app with improvements and new features.

Key Insight's to make a Successful Mobile App Product!

Mobile & Wearable app development is becoming expensive as the time and effort you invest is now never less, as the users and companies have set new benchmarks. Entrepreneurs should always aim to design correctly, as apps can become strong competitive arsenal that can boost business in the battle for market share. A truly effective and addictive app with a great user experience we need to develop to delight user every time. Here are some core elements, I feel that are mandatory for app business success.

Great UI (User Interface)

First impressions are every bit. That’s just human personality. The key is great UI. The way app come across and function is vital to its success. This is particularly true with free apps, as they have a high burn rate. Keep in mind that the UI is modest; mitigate design elements that don’t value a function. Prioritize the most relevant content, and give users a logical path to follow for easy navigation.

Fast Loading Time and High Performance

If app takes too long to load, it will be evaded by users. Best apps take less than five seconds to load. However, complex apps take a bit longer to load. If this is the scenario, mull over taking the user to a “loading” screen, which notifies about the loading process is on. The app should have good quality with high performance and consistent flow.

Touch Support

Great apps support touch. Apps should be intuitively utilizable, instantaneous, and put the least amount of load on the users' attention. This is what touch brings to the mobile party.

Social Integration

Integrating social media sharing has become a necessity. The audience on social media will share just about everything they sense fanatical. Make Facebook or any other social media platform to allow your user to sign up, like, comment or share posts about various events, making it effortless for the users to remain occupied.

User Feedback

Great apps offer user feedback. Apps should be able to ask the user to rate or comment on features and functions as well as track patterns and analysis to provide insight into ways it is used and can be improved over the time.

Customization

Best of the apps support customization. App customization might be as simple as allowing the user to select a "skin" or as complex as allowing the app's menu to be reorganized. This matters because what works in the field is usually not exactly what was planned for, and successful businesses need to be nimble and adapt, which requires that their apps have to be just as nimble. Apps should also support customization to support the unique features of each device type, whether it be Android or iOS.

Updates

Apps have to be easily updateable not only to fix bugs but to also incorporate user feedback and provide improved features and functionality. These updates should be easy to implement across all platforms and devices.

One Source

Great apps have a single source. The unsophisticated and expensive way to achieve cross-platform support is to port your app to each target platform's native development environment. This means you'll have a version for iOS, another for Android, yet another for each Web browser, and so on. A great mobile app has a development environment that supports every target platform and handles varying screen sizes and features with one source - making responsive, agile development a reality in a cross-platform and mobile world.

Include Analytics

For small businesses, the ultimate requirement is to track and identify their user’s actions and experience. The best way to achieve that is by integrating a system of analytics. Tracking and analyzing their experience is more important for business rather than a handful of data that does not pay off.